Tom Darracott for
Loft

Tom Darracott for Loft

Tom Darracott collaborates with Carl Burgess on a vibrant and graphic peek at summer for clothing brand Loft. Layers are removed, items fold and unfold. Punchy color blocking is married to subtle textural differences. Delicate animations with a surreal weightlessness tell a playful story of life is in the details.

Credits

Art Direction by Tom Darracott & Carl Burgess
Motion Graphics by Tom Darracott & Carl Burgess
Sound Design by We Are Father
Art Production by Hugo & Marie
Talent Management by Hugo & Marie

Another logo animation series co-directed by Tom Darracott & Carl Burgess for the American womenswear label. Part of a series of three, abstractly representing the themes of shadow, day, and night in 3D-generated worlds that delight and disorientate with their effortless surrealism. Music created by Father.