Ji Oh

The Idea

Ji Oh is a fashion brand that explores fantasy and androgyny for women who push boundaries. Hugo & Marie worked closely with Ji Oh to provide a lookbook design that complimented the brand’s understatement and boldness, as well as a memorable e-commerce website that layers inspirational textures and collage, bold typography, and a number of playful details.


Creative Direction
Web Design
Collage Illustration
Book Design

Hugo & Marie is pleased to have worked closely with Ji Oh to craft her brand book. Featuring a navy cloth-bound clamshell case and cool gray Senzo bound cover, the book is a narration of the themes that exemplify her girl.