Saint Laurent

The Idea

Hugo & Marie partnered with Saint Laurent’s internal brand and e-business teams to usher in a new era of the brand’s digital flagship store. We worked closely with the brand’s platform team, Yoox Net-A-Porter, to marry emotion, rigidity, and sensuality with best-in-class functionality. The site was developed across detailed interactive wireframes, comprehensive responsive direction and design, rich editorial features, and HTML prototypes to ensure pitch-perfect translation of design to development.

Visit the new ysl.com

Services

Design Direction
Web Design
UI/UX/IA
Prototyping
E-commerce