Sally
LaPointe

The Idea

The Hugo & Marie team is pleased to have partnered with Sally LaPointe to direct, design, and develop the brand’s fashion web design experience. The site is a reflection of LaPointe’s collection — bold, unexpected, and darkly romantic. With reduced design punctuated by streamlined animation that leads users from page to page, the site serves as a hub for LaPointe’s ready-to-wear collections and brand collaborations. 

Services

Strategy
Creative Direction
Web Design
UI/UX/IA
Development