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Untitled (Nike Running Gallery)

Untitled (Nike Running Gallery) by Kustaa Saksi
Retro-futuristic landscape installation for Nike Running event at Showroom 1948 in London. The installation is all about the historical fun journey of the Nike running shoe. The sprawling scene has a pop-art, retro feel, reflecting Nike’s brand history. Kustaa’s Volkswagen van and psychedelic colors illustrate the pre-swoosh era in an earnest and deliberately clunky way.