To introduce a new bank (a bank that promises to do everything differently and that reversed the word bank as their name), Lernert & Sander came up with the idea to reverse a classic opening ceremony, the launch of a boat. DOP: Piotr Kukla, Production Company: wrong.tv, Executive Producer: Maarten Le Roy, Producer: Bo de Group. Creative Directors: Job van Dijk, Maarten van Huijstee. Creatives: Lernert & Sander. Agency Executive Producer: Tim Weers. Art Director: Roland Mylanus. Music, audio, and Post-Production company: The Ambassadors.