Chamberlain

John Chamberlain is an icon of American art. He made work that was unapologetically experimental, from sculpture to photography, film to poetry. Most well-known for his car crash sculptures, on display everywhere from Dia Beacon to the CHINATI foundation, Chamberlain’s renowned body of work brought Abstract Expressionism into three dimensions.

Hugo & Marie are honored to have worked on on naming, strategy, branding, web design, and art direction for JOHNCHAMBERLAIN, the late artist’s estate and CHAMBERLAIN, a forthcoming brand offering prints, publications, and a range of products brought to life or inspired by designs from Chamberlain’s archive.

Each division has a distinct has a distinct character.

The JOHNCHAMBERLAIN identity is a strong, sculptural, modernist expression of the artist’s legacy. The identity system has a sense of sophisticated experimentation, in line with the artist’s own work, experimenting with layout and material across print collateral, way-finding, and work catalogues.

The CHAMBERLAIN identity infuses this sense of
form with a fashion edge. The CHAMBERLAIN brand will continue to develop as an expression of the
artist’s legacy.

The digital expression of these two brands ties their sensibilities together through a doorway. With easy tabulation, users can explore John Chamberlain’s legacy through an interactive, image-first biography page, a comprehensive gallery map , and a cache of streamable video content. The site also provides useful collector guidance and contact information.

CHAMBERLAIN is an elegant, editorial shop page, through which users can directly engage with the artist’s legacy. While each site has a distinct aesthetic, they are unified in experimentation, rigor, and a sense of expression that reflects Chamberlain’s own.