Ji Oh

Hugo & Marie partnered with Ji Oh’s androgynous label. Hugo & Marie worked closely with the designer to create a memorable e-commerce website that layers inspirational textures, playful collage, and prominent typography.

Hugo & Marie then crafted Ji Oh’s brand book and hang tags. The book features a navy cloth-bound clamshell case and cool gray Senzo bound cover, and is a narration of the themes that exemplify Ji Oh’s girl. The hang tags feature tone on tone color and halftoned brand imagery.