Luggage Forward

Hugo & Marie partnered with luggage shipping service Luggage Forward to reimagine their brand identity for a more premium audience. With strong B2B relationships in the luxury hospitality space, they recognized that businesses were reluctant to advertise the partnership as a value add, as Luggage Forward’s consumer-facing identity lacked sophistication.

We developed a brand system with a logo and color palette that speaks to an audience of sophisticated, discerning travelers, and a set of icons to quickly convey the breadth of categories offered.