Hugo & Marie was brought on by the historic, Italian linens company, Pratesi, to relaunch and reintroduce the brand to consumers as the highest quality linens in the world. We designed a luxury digital experience supported by an elegant yet user friendly online store steeped in beauty, craftsmanship, and love. Our team supported both the brand’s heritage and future by providing creative direction and post production for the hero brand film, shot on-location in Southern Italy during the summer of 2021.
Hugo & Marie created a Pratesi brand film celebrating the most important discoveries made during sleep — from Descartes’ scientific method to Einstein’s Theory of Relativity. Pratesi is a sleepy, cheeky, conduit of genius. We handled concept, direction, and creative pre-production of the film and stills shoot, which was photographed by Philippe Garcia and styled by Sarah de Beaumont.