Precision Run is a new, performance-based, indoor running brand. With advanced treadmills and a unique program created by specialist David Siik, the brand launched with dedicated studios in New York and LA. Hugo & Marie was brought on to create a launch campaign anchored by a kinetic manifesto film. The creative is a rallying cry meant to both inspire audiences and convey the emotional benefits of running.
Hugo & Marie concepted, wrote, directed, and produced a stills and film shoot for Precision Run. Our design team handled full launch media asset creation across organic and paid media, including banners, website, and out of home. Directed by Mario Hugo and Laurence Jacottet. DP: Zack Sky. Photography: Chad Moore. Character illustrations created by Jiro Bevis.