Saint Laurent

Hugo & Marie has worked closely with Saint Laurent since 2016 across strategy and concept sprints to copywriting to digital design. Working closely with the brand and e-business teams we redesigned ysl.com, marrying rigidity and sensuality with best-in-class functionality, reinforcing the online shop as the brand’s number one storefront. The award-winning site was designed across detailed interactive wireframes, responsive direction and design, and HTML prototypes to ensure pixel-perfect translation of design to development. Programming was handled by the YNAP team. We also created YSL’s first mobile app, combining a reduced UX with powerful design elements to translate the brand experience seamlessly to mobile for iPhone and Android users