Hugo & Marie partnered with Bandier on a year-long rebrand spanning strategy, tone of voice, design, and guidelines featuring a complete art direction and copy toolkit. Jennifer Bandier has been called “the godmother of athleisure,” and her character is at the heart of the Bandier business. This case features film by director Emily Oberg and photography by Natalie Scicolone. Made for sweaty breakthroughs. Fit for idle bliss.