Engine No. 1

Hugo & Marie partnered with our friends at Register by Design to create a brand identity system, art direction, and digital presence for Engine No.1’s 2021 launch. Unapologetic typography communicates the brand’s financial activism, with bold fill photography and stacked lettering suggesting the firm’s sense of urgency, focus, and framework.

Longtime collaborator, photographer Collin Hughes directed and captured editorial photography for the firm.