Magic Hour

Magic Hour is an early stage venture fund pursuing environmental progress, human wellness, and cultural resonance. Their mission is to build great brands with great ideas that truly transform consumer behavior. Hugo & Marie worked closely with fund partners to create a go to market strategy and rebranding introducing a new name, focused tone of voice, brand identity, and digital experience that highlights the brand portfolio and partner profiles, in addition to the core mission and North Star all investment efforts are aligned to. Photography by Inez & Vinnodh for True Botanicals.