Hugo & Marie was engaged to launch FFORME, a new American luxury womenswear brand. Working closely with the founders and creative director, our team built upon their existing brand identity and design ethos to develop tone of voice guidelines and establish communication pillars for the brand, along with design of packaging, booklets, and business collateral. We then designed their e-commerce flagship, developing and launching the site on Shopify. Our team continues to collaborate with the brand on art direction, from digital to print collateral.