Hourglass Cosmetics is a high-performance beauty product and makeup brand based in Venice Beach, California. Hugo & Marie was brought on to relaunch the brand’s flagship website and create a dark, enigmatic campaign for the debut of their newest mascara, Caution. Special thanks to photographer David Hughes and DP Jack Shanahan.

To turn the brand’s digital flagship into a sharp, elevated digital experience, Hugo & Marie designed a responsive e-commerce site, integrated onto the Magento 2.0 platform by The Plum Tree development group. We provided digital strategy, creative direction, frontend design, and frontend development.