Hugo & Marie partnered with Rothy’s to create a full-funnel campaign spanning broadcast, social, and digital, balancing approachability with aspiration. Camera movement across the film reflects the fluidity of day-to-day life, positioning Rothy’s as a shoe meant for everyone, everyday. This dynamic capture is paired with romantic, informative voiceover, framing the brand’s key pillars: comfort, style, and washability. Rothy’s: Made like no other.